Our Story

Welcome to Rowdy Parrot, and welcome to paradise.

Founded in 2021 out of a garage in sunny South Florida, Rowdy Parrot was born from a simple idea: to create gear that could keep up with the adventurous, laid-back lifestyle we live and love. We didn’t set out to build a brand—we set out to craft better gear for chasing waves, soaking up the sun, and savoring every sunset with sand between our toes.

It all started with our iconic FlexTech silicone bracelets: safe, waterproof, and built for life without limits. They quickly became more than just an accessory—they became a way to keep the spirit of adventure close at hand. From there, we realized we could do even more, creating better versions of the gear we needed to stay relentless in our pursuit of paradise and adventure.

Along the way, we developed the RWDY Design Philosophy—our guiding compass for crafting products that keep pace with any adventure. RWDY stands for the four essential pillars of our design: Rugged, Weatherproof, Durable, Year-round. It’s more than just a philosophy; it’s a promise that everything we make is engineered to thrive in all conditions and empower you to be unstoppable in the face of adventure.

Giving back to protect the beauty that inspires us is a core part of our mission. We’re proud to partner with organizations like OCEARCH to support ocean conservation efforts. Through collaborations like our limited-edition Hammerhead Shark bracelet, which funds shark tagging and tracking initiatives, we aim to raise awareness and contribute to the preservation of marine life and our planet’s oceans.

So, wherever you find yourself—whether you’re chasing new horizons or soaking up the moment—we hope Rowdy Parrot inspires you to live bold, embrace the wild, and find your little slice of paradise wherever you go.

Live Bold. Live Free. Live Rowdy. 🤙