WHY WE GIVE BACK

We Built This Brand on the Water

We didn't start a conservation program. We just couldn't look at the ocean that built us and do nothing.

Every wave we've surfed, every coastline we've explored, every saltwater sunset that reminded us why we do this — it all comes from the same place. And that place is under threat.

Protecting it isn't charity. It's personal.

OUR PARTNER

Meet OCEARCH

OCEARCH is a global nonprofit conducting first-of-its-kind research on the ocean's top predators. They tag and track sharks across the world's oceans, building the data that drives real conservation policy.

Their open-source Global Shark Tracker lets anyone follow tagged sharks in real time. It's science you can see. Research you can root for.

When you buy a Hammerhead or Tortuga bracelet, 20% goes directly to OCEARCH to fund their next expedition.

Learn More at OCEARCH.org

Gear That Gives Back

20% of every Hammerhead and Tortuga bracelet funds OCEARCH shark research.

  • The Hammerhead The Hammerhead

    The Hammerhead

    $29.69
    $29.69
  • The Tortuga The Tortuga

    The Tortuga

    $29.69
    $29.69

How It Works

  • 1. Pick Your Gear

    Grab a Hammerhead or Tortuga bracelet from the OCEARCH collection above.

  • 2. We Cut the Check

    20% of each sale goes directly to OCEARCH. No middlemen. No overhead games.

  • 3. They Hit the Water

    Your dollars fund real expeditions. Tagging sharks, tracking migration, building the data that protects our oceans.

The Ocean Gave Us Everything. Time to Return the Favor.

Every bracelet in the OCEARCH collection carries a piece of the mission. Wear it. Track the sharks it helped tag. Know your wrist did something.

Shop the Mission

From the Crew

  • More than a bracelet

    I bought the Hammerhead for my son. When I told him part of the money goes to tracking real sharks, he lost his mind. Now he checks the OCEARCH tracker every morning before school. That's the kind of purchase that sticks with you.